The short business plan of
the organization in Ashdod
a medical office aromotherapy, apitherapy, hirudotherapy
(treatment by bees, beekeeping products,
aromas and bloodsuckers).
The history of the problem.
history of the problem is well studied and is available for the interested from
the author of the present text, no less than a list of the diseases which are
treated by means of bees and bloodsuckers.
The demand market in Israel.
the studied situation of the market of medical services, gives the grounds to
assert that apitherapy and hirudotherapy in Israel doesn't exist at all, or is
presented very little and obviously insufficiently (one office гирудотерапии in Ramat Gan
probably to open offices in all areas of the country: in the north, in the
Center, in the south, namely: in Haifa or in
Karmiel, in Tel Aviv, in Ashdod, where natives
of the USSR
sum, today apitherapy and hirudotherapy is a free niche in the market of
nonconventional medical services in Israel.
qualified legal service of the project is necessary from the lawyer with the
Israeli diploma and free Hebrew for preparation, registration and advancement
with positive result of a question of obtaining of the high-grade Israeli
license, including the rights to import of a biological material from other
country, passage of quarantine, customs formalities and registration of the
other legal aspects, able to arise in the course of legalization of the given
kind of medical services in Israel.
potential investor should understand that the project needs popularization; it
needs to become necessary and claimed on the market of medical services up to
the recoupment period and achievement of net profit.
it can look so:
Payment of professional legal services not less
than 5000 US dollars;
Payment of rent for a premises for one office with
prospect of opening more two offices -
not less than 1500 dollars per month, or 18000 dollars per year (in available
place of a city, convenient for transport);
Fee of the expert invited from another country
together with first package of a biological material for training of the
Israeli personnel to techniques of work and treatment by means of bees,
products of beekeeping and bloodsuckers, not less than 5000 dollars or business
trip of the Israeli expert for training abroad costs the same means;
A wages fund of the personnel of one office from 3
persons (the doctor, the manager, the laboratory technician), will be roughly
in the first year of work:
The doctor with the Israeli permission for work –
not less than 8000 shekels a month, or 26000 dollars per year (a course of
recalculation 1 dollar = 3,7 shekels);
The manager of an office – not less than 8000
shekels a month, or 26000 dollars per year;
the laboratory technician – not less than 4000
shekels a month, or 13000 dollars per year.
of a biomaterial are known, persons training the personnel also.
Functional duties of the personnel should be approximately
doctor: carrying out of medical work, documentation registration. Reception not
less than 10 working hours at working day.
manager of an office: advertizing of services, making a list of appointments,
the sequence control, all external contacts, work with the lawyer, work with
the finance and financial documents, work with taxes, work with complaints,
work on business expansion, work with investors, work on repairs, cleaning,
fire-prevention preventive maintenance, office protection – all spectrum of
laboratory technician: cleanliness and order maintenance in an office, washing
of linen and the clothes form, cultivation of bloodsuckers, control over their
condition. (The laboratory technician will be trained to work with a
the rough fund of the salary of employees of one office will make in the first
year of work about 65000 dollars.
Material support of one office will entail rough expenses:
– about 1500 dollars;
equipment – about 3000 dollars;
– about 1000 dollars a year;
expenses (washing-up liquids, manual working stock), payment of invoices for
phone, water, the electric power, heating, the ground tax of the mayoralty,
cleaning of places of the general using (if it is not included in a rent),
single rent of motor transport for departures of the doctor on the house to
patients, contingencies, expenses on security and other expenses - about 10000
dollars a year.
of tax, legal and financial advisers within a year will make about 6000
for regular advertizing and the special massed advertizing actions will make
not less than 35000 dollars in the first year of work of one office.
budget cost of opening of one office in the first year of work will make
totally about 149500 US dollars.
Incomes of commercial medical activity in the first year of
work can really make:
Reception not less than 20 patients in day with
fee about 30 shekels from one patient (it is hardly possible more, considering
a contingent of patients-pensioners – repatriates; persons of age 45 +) that
will make 600 shekels a day;
In a month: 15600 shekels at 26 working days;
In a year: 187200 shekels or 50600 dollars (at
today's exchange rate).
a full recoupment of the enclosed means and an exit on net profit, it is real
can come only through 2,7years.
if to raise payment for visit, to minimize taxes, to lower a payment for rent,
to minimize all operational expenditure, to strengthen advertizing, to raise
attendance, to prolong the working days, at once to open not less than 3
offices, - both it can to increase
starting expenses of investors, and to increase profitability of this business.
It is necessary really approach to a problem, but thus to remember that this
niche can be soon occupied by other people.
In the presence of investors, the author of the present offer
can undertake realization of this project.
Alexander Zabuty, Prof., Ph.D. Animal Science. CEO of "IsraRiga